Coverage & attribution

Digital SaaS · ICP 1 — how much spend is actually attributed, and how it's allocated

May 2026 · month-to-dateSynthetic data

Attribution coverage

Cost joinable to a customer

Override coverage

Allocated by a manual override

COGS cost

Cost to serve customers

OpEx cost

Internal / overhead

Customer attribution

Attributed73.7%

The unfilled portion is the unattributed residual (customer_id = null) — never hidden; it's an explicit row in the allocation table below. Computed per facet, never blended.

Coverage over time

Dec71.2%

Jan68.4%

Feb70.9%

Mar73.9%

Apr73.3%

May73.7%

Allocation table

Customer Use case

Use case	Attributed by	COGS	OpEx
AI Assist	Seeded · v1	€17,837.23	€3,962.15
Unattributed	No rule — residual	€5,627.61	€13,532.54
Sales Acquisition	SplitSeeded · v1	€15,952.87	€3,925.00
Marketing Campaigns	Seeded · v1	€4,500.47	€1,204.04
Support Deflection	Seeded · v1	€6,758.36	€1,260.40
Smart Search	Seeded · v1	€2,810.68	€538.05

The honest-coverage anchor: attribution_coverage / override_coverage and the allocation table are governed by @radicas/core (ADR-0006). The unattributed residual (customer_id = null / x_use_case = null) is always shown, never silently split or dropped. Editing a rule in Rules moves these numbers on the Estimated view; Billed / Reconciled stay frozen. Edit rules